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About us


Lenn Label is designed in the coastal town of Lennox Head, on the east coast of Australia by mum of two, Krystal. Lenn Label was born in 2021 with a strong commitment to environmental and social consciousness, designing and producing authentic clothing for children and mothers with a minimal environmental footprint. 

Lenn Label's designs prioritise quality and durability, ensuring that the pieces can withstand the rough and tumble of playtime. Krystal wants each piece to outlive seasons and finds immense joy in seeing her clothing passed down to siblings and friends. 

 "Our clothing is here for a good time and a long time, we want your little ones to really wear their Lenn pieces. To play, to laugh, to be kids and to enjoy a slow, wholesome lifestyle with friends and family." Krystal



Our Vision

Lenn Labels vision is to be a space where families can shop knowing they are buying quality pieces at a reasonable price point that are authentically designed and that will create a lasting impression. 

From design, to production, to packing your orders; Lenn pieces are handled with love. 

 'In our littles ones little worlds, clothes play a huge part in how they express themselves and engage in play. I love sparking joy with clothing in my children's day and sharing that with our customers.' -Krystal 



At Lenn Label we are committed to making conscious business decisions that will lessen our footprint on Mother Earth. We are a young business, and continue to learn and evolve. 

To date Lenn Label has taken on the following practices:

  • All orders are shipped in compostable and recyclable material.
  • Where possible our products are made from natural fibres.
  • We avoid single use plastic where we can and ask our manufacturers to not wrap each item individually.
  • All paper within our business is reused and eventually recycled.
  • We order small amounts of stock so nothing ends up in landfill, in the past we have donated to Thread Together.



When Lenn Label was born one of the most important elements was finding a manufacturer that practices fair trade and work. We have worked hard in creating a strong personal relationship with our factory managers. We communicate daily through message and video chat. 

Our clothing takes time to be produced, we don't push for any overtime or weekend work and our factory is very firm in ensuring their employees are given award wages and hours. 

As Lenn Label grows it is a goal to visit our factories.