About us

 

Lenn is designed in the coastal town of Lennox Head, on the east coast of Australia by mum of two, Krystal. Lenn was born in 2021 with a strong commitment to environmental and social consciousness, designing and producing authentic clothing for children and mothers with a minimal environmental footprint. 

Lenn's designs prioritise quality and durability, ensuring that the pieces can withstand the rough and tumble of playtime. Krystal wants each piece to outlive seasons and finds immense joy in seeing her clothing passed down to siblings and friends. 

 "Our clothing is here for a good time and a long time, we want your little ones to really wear their Lenn pieces. To play, to laugh, to be kids and to enjoy a slow, wholesome lifestyle with friends and family." Krystal

 

 

Our Vision

Lenn's vision is to be a space where families can shop knowing they are buying quality pieces at a reasonable price point that are authentically designed and that will create a lasting impression. 

From design, to production, to packing your orders; Lenn pieces are handled with love. 

 'In our littles ones little worlds, clothes play a huge part in how they express themselves and engage in play. I love sparking joy with clothing in my children's day and sharing that with our customers.' -Krystal 

 

Sustainability

At Lenn we are committed to making conscious business decisions that will lessen our footprint on Mother Earth. We are a young business, and continue to learn and evolve. 

To date Lenn Label has taken on the following practices:

• All orders are shipped in compostable and recyclable material.
• Where possible our products are made from natural fibres.
• We avoid single use plastic where we can and ask our manufacturers to not wrap each item individually.
• We order small amounts of stock so nothing ends up in landfill, in the past we have donated to Thread Together.

 

Production

When Lenn Label was born one of the most important elements was finding a manufacturer that practices fair trade and work. We have worked hard in creating a strong personal relationship with our factory managers. 

In 2024 Krystal and her husband visited Guangzhou China, met with Lenn's manufacturer and visited the factory. This was an incredibly positive experience and only enhanced Krystal's confidence in the business and its practices. You can see more on Lenn's Instagram. 

Our clothing takes time to be produced, we don't push for any overtime or weekend work and our factory is very firm in ensuring their employees are given award wages and hours.