Everyday, quality kidswear made for fun.
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Tried, tested and loved by parents & kids - these are the everyday cotton staples they keep coming back for.
We don't muck around with play time
Pair your favourite tee.
New Styles Added
Up to 60% off older season styles
Materials
We aim to create a lasting impression. Where possible, our products are made from natural fibres. We order small amounts of stock so nothing ends up in landfill.
Packaging
We avoid single use plastic where we can and ask our manufacturers to not wrap each item individually. All orders are shipped in compostable and recyclable material.
Production
Our clothing takes time to be produced, we don't push for any overtime or weekend work and our factory is very firm in ensuring their employees are given award wages and hours.